From first call to live launch.

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6 key phases Scroll‑linked highlights No external libraries

01 · Discover

Kickoff & discovery.

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1–2 weeks Stakeholder interviews

02 · Define

Clarify goals & guardrails.

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Problem framing Success metrics

03 · Direction

Concept & creative direction.

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Art direction Explorations

04 · Design

Interface & interaction design.

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Flows & wireframes Visual design

05 · Build

Implementation & QA.

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Production build Quality checks

06 · Launch

Launch & ongoing support.

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Go‑live support Iteration cycles