Turn portfolio work into a narrative, not a gallery.
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“The goal was to build a reading experience that feels closer to a feature article than a case-study template.”
Editorial structure, product-level fidelity.
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4 template views (hero, overview, detail, outcomes)
2 column reading grid
1 sticky meta panel
01 · Audit
Map existing portfolio content and identify gaps in narrative.
02 · Storyline
Define the key beats that every case should hit.
03 · Layout
Translate those beats into consistent editorial sections.
04 · Detail
Add micro-interactions that support, not distract, from reading.
Minimal type, loud accents.
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Case-study templates that invite reading, not skimming.
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+32% time-on-case-study (placeholder metric)
+18% scroll depth across key sections
0 framework dependencies